Strategy Deployment How many organisations have taken their senior team away for 2 to 3 days in a (insert suitable adjective – nice, plush, overseas, etc) hotel to develop the ”Strategic Plan”? How many have then come back and delivered said plan with much hooting of horns and flag waving? How many then get on with the day to day running of the business and forgot about the plan? How many of the staff shrug it off saying it’s the latest plan and it will fade away over time? Sound familiar?
A simple test is to walk into your Gemba, whatever or whereever that is, and ask any employee “what tasks are you involved in this month that are part of an element of the strategic plan?” Most will look at you as if you have just asked them how to split an atom and, depending on your IR relationship, they may even view this as a trick question. As organisations, we invest a lot of time, mental energy and days away from the running of the business to develop our strategic plan. Nearly all strategic plans deal with the issues facing the business and all business would perform better if these plans were implemented in full and on time. Why not then invest in doing just that? Strategy deployment is about making the elements of a strategy real to all employees, making them a part of its successful implementation and in doing so empowering them to be part of the future of your business. There are significant gains to be made from both the implementation of the strategies and from the increase in morale that comes from everyone’s involvement. Whether the goal is to increase footfall across the entrance to your retail premise or to develop the next wonder drug or mousetrap or ensure your facility survives the next round of corporate downsizing, you need to sit down and think of what are the critical strategies needed to achieve this. Do this with your employees and the result will be significantly better. Finally use a deployment model to make them happen and your business will reap the benefits. |
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